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How a commercial buildings color can add appeal and attract customers – Part 1
A freshly painted commercial building says to the customer that the business is well maintained, no matter the color. How should business owners choose the color of the building? One particular fast food business began painting their buildings red and yellow and found that this combination attracted customers very effectively.
Each kind of business has a target customer: male, female, status seekers, solace seekers, or seekers of knowledge. Use of colors can create the kind of experience that a particular customer wants and along with the experience comes positive emotion. Positive emotion means repeat customers. The task of painting commercial buildings must include a careful examination of the effect the business owner wishes to have on the public.
Some general information about colors and how they are percieved can be very useful to the business owner whether remodeling or building. Research has proven that customers definitely react to colors in specific ways.
Red is a physical color. It represents masculinity, warmth, action and the flight or fight response. Red can be used as a accent color but usually is not selected as a main color as it can be perceived as aggressive. Research shows that men react negatively to a large amount of red in advertising.
Blue is an intellectual color. Use it to denote trustworthiness, duty, calm and tradition in your business. It combined with white, especially implies trust and stability.
Yellow is an emotional color. It denotes optimism and creativity. The careful use of yellow can enhance any business attractive to the creative or the hopeful.
Green is a color associated with the new environmental concerns. Green adds harmony, peace and balance. Several shades of green would serve to calm the eye and invite persons in who are seeking solace or harmony.
Violet represents the spiritual and denotes luxury. Used in small amounts with black or silver can give an upscale feel. Used sparingly it can have great effect on upscale businesses.
Orange is a color associated with food and passion. It’s often used as an accent color when attention is wanted at food establishments.
Pink denotes femininity. If used sparingly with white black, or metallics, it can appeal to the upscale female.
Gray is always a neutral. It dulls and tones down any situation.
Black when used with white and moderate amounts of an accent color can denote sophistication and an upscale effect.
White is used when a very clean clear mood is desired.
An observation of businesses in a growing area will reveal a knowledge of these color characteristics and will give business owners some ideas of how color can be used to appeal to and attract customers.
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Tags: The Black Haves and the Black Have Nots, America Open for Business
Several years ago a good friend told me of an incident in which he asked a wealthy white person, “Who will take care take care of the poor whites?” The man answered,” Wealthy white people will take care of poor white people.” My friend then asked, “Who will take care of poor Blacks?” The man said, “God will take care of poor Blacks.” The wealthy white man did not even consider that wealthy Black people would take care of poor Black people. Why is that?
Donations to Black colleges, as noted in numerous recent reports, are almost non-existent among Blacks and Black alumni. For decades corporate and foundation donations have kept our nation’s historically Black colleges off life support. In addition, huge pools of wealthy Blacks have graduated from traditionally white colleges. Without any connections to the historically Black colleges, they have little incentive to donate. [I’d like to think they might have at least some tiny incentive]
I will rephrase the wealthy white man’s statement differently. White “Haves” take care of the white “Have Nots.” Black “Haves” take care of Black “Have Nots.” Black Haves do take care of the Black Have Nots, don’t they?
Prior to the passage of the 1964 Civil Rights Act, most Blacks, regardless of their background and other factors such as education, hair texture, or skin tone, were required to sit in the back of the bus, denied seating in many white restaurants, and prohibited from drinking from any fountain marked “White Only.”
The small groups of Black Haves were forced to live in the same neighborhoods with the large group of Have Nots (“Redlining” was the term commonly used to refer to mortgage discrimination) before the Community Reinvesting Act and Equal Housing Laws. One of the most degrading social practices that Black men, regardless of size, age, or financial means, were subjected to being commonly referred to as “boy” by many within the white population.
Job opportunities at companies as General Mills, 3M, Cargill, Sears, investment firms on Wall Street, or any other large corporation did not exist prior to the civil rights disturbances during the 1960s. Arthur Fletcher, a Black Republican who worked in Richard Nixon’s administration, had not yet coined “Set Aside Programs or Affirmative Action.” (Google Arthur Fletcher for more info.)
Corporations and local and federal governments had not yet introduced Black advocacy jobs such as EEO directors, diversity managers, or minority recruiters and purchasing agents. Whitney Young, the great leader of the Urban League, had not yet brokered the deals to open the doors of corporate jobs for Black Americans, or other races.
Dr. Martin Luther King Jr. stated in his “I have a dream” speech in Washington, 28 August 1963: “America has issued the Negro a check marked insufficient funds.” Many of us have not actually grasped this essential point.
“In a sense we’ve come to our nation’s capital to cash a check. When the architects of our republic wrote the magnificent words of the Constitution and the Declaration of Independence, they were signing a promissory note to which every American was to fall heir. This note was a promise that all men, yes, black men as well as white men, would be guaranteed the “unalienable rights” of “Life, Liberty and the pursuit of Happiness.” It is obvious today that America has defaulted on this promissory note, insofar as her citizens of color are concerned. Instead of honoring this sacred obligation, America has given the Negro people a bad check, a check which has come back marked “insufficient funds.”
Today, in American cities, we celebrate Dr. Martin Luther King’s birthday by paying white caterers to provide meals in the best white-owned banquet centers and hotels, wearing our best attire and paying $40 per plate. Few of these dollars go to Black business owners. Dr. King told White America to ante up economic opportunities for Blacks. That was his mission when he was gunned down in Memphis. He was fighting for economic opportunities for garbage workers.
Meanwhile, don’t forget Malcolm X, the street lobbyist. Malcolm X raised hell in the streets, excited the Have Nots of his era to stand up to be heard, seen, and recognized, by any means necessary. Malcolm X, a grassroots lobbyist, stated in his speech, “The Ballot or the Bullet,” that for Blacks, being republican or democrat is unimportant; we have been equally oppressed by both parties.
Fast forward 40 years, 2008. The 60’s disturbance fires are out. Black communities are still controlled by the same people who controlled those 40 years ago. The Black Haves’ leadership role never took root; the Black Have Nots remain abandoned. The Black Haves more often awake to a life in predominately white neighborhoods, drive to their corporate jobs in luxury vehicles and stand around the water coolers with white co-workers as if the Black Have Nots didn’t exist.
The Black Haves are not without relatives– mothers, fathers, cousins, aunts, etc., in the old neighborhood. These folks are among the 8 out of 10 Blacks who are unemployed, or underemployed, and living paycheck to paycheck. While the Black Have Nots are trapped in the blazing fire of poverty with no door marked “Exit,” the Black Haves spend their corporate paychecks and maximize their credit cards in their newly found communities, along with, for many, a desire and/or attempt to blend.
Many self-employed Blacks and professionals providing services, such as realtors, see very few of the Black Haves’ dollars – the Black Haves buy from white professionals under the illusion they have “arrived.” Arrived? To feel you have arrived by spending your dollars exclusively within white businesses? Black Haves often see the smiling white professional as a trusted friend but do not extend the same trust to Black professionals.
A reporter asked a white voter in a Southern state to explain why he would not vote for Obama. The voter answered, “We take care of our own.” Will Black voters take care of their own?
Pictures of Malcolm X and Martin Luther King, that adorn the walls of many of the homes of the Black Haves, are the only vestiges of a connection to the community in which the Black Haves once lived.
In the “The Ballot or the Bullet” speech, Malcolm X stated, “The community in which you spend your money becomes richer and richer; the community out of which you take your money becomes poorer and poorer.”
Is this not still happening in 2008?
The Black Haves rush to patronize businesses outside of the very communities in which they were born, rose, and their relatives still reside. Those left behind struggle to find a corner store.
Business leader, A. G. Gaston of Birmingham, Alabama, was reported to have said that it is far better to say, “I is rich,” than to say, “I am poor.” A. G. Gaston was rich. When Dr. Martin Luther King arrived in Birmingham, he was not greeted by the bellhop at the Hilton. He was greeted by the bellhop of the A. G. Gaston Hotel. Yes, the A. G. Gaston Hotel. A. G. Gaston was a Black millionaire. His wealth was created during the Jim Crow era by providing goods and services to Black Haves and Have Nots who were forced to live in Black-only neighborhoods. Upon his death, he was worth millions. He had created hundreds of jobs and provided training and employment to thousands of unskilled Black Have Nots. Today, the A.G. Gaston Expo is held annually in Birmingham to foster the economic growth of the Black community with emphasis on wealth creation and capacity building that creates businesses that provide jobs in the black community.
Many Black Haves today are more self-centered. Black Haves are, for the most part, leery of risk. They play it safe. Malcolm and Martin took the risks.
We must find the talent pool, those who will take risks to create businesses in Black communities. Where does this talent pool reside? Is this talent predominately found in corporate America? Do the Blacks who arrive at work by 8:00 A.M., the accountants, marketing professionals, lawyers, IT professionals and others, have the skill-set necessary to create businesses? The “inclusiveness” goals of Corporate America are met by hiring Black Haves. But they rarely hire or create opportunities for the Black Have Nots.
Black leaders of the past would be greatly disappointed to see the complete stratification that exists today. Black Haves, in many instances seem to think that: “I got to where I am, here inside the door of Corporate America on my own accord.” In many instances these folks slam the door shut on creating opportunities for Black Have Nots to gain access in the future.
The trenches during the Civil Rights era were filled with both the Black Haves and Black Have Nots. Laws against denying opportunities purely based on the color of one’s skin had not yet been passed. Even more trenches were filled with the “Ready to Die” brothers and sisters standing arm-locked when legendary Bull Connor (Google if haven’t a clue who Bull Connor is) unleashed the dogs, opened the water hoses and denied the Black Have’s the right to sit at the lunch counter (while reciting “in the name of God and Good Christians” in Birmingham, Alabama). Malcolm X championed the concept of not sitting at the lunch counter, but rather owning the lunch counter. The late President Kennedy stated, “There is little value in Negro’s obtaining the right to be admitted to hotels and restaurants if he has no cash in his pocket and no job.”
Black Haves in 2008 are doing a far better job keeping the doors of opportunity closed than any of the doctrines of the past. The Ku Klux Klan, the bastion of white supremacy that was so strong, especially in the past, cannot compete with the new oppressiveness of gatekeepers who are in positions as EEO directors, directors of affirmative action, minority purchasing agents, etc, who are either unable or unwilling to provide opportunities for the Black Have Nots. Black Haves of today, many of which occupy jobs in advocacy roles for Black Have Nots, are not and may never be advocates of entry for Black Have Nots. Black directors of cities’ EEO departments more often advocate for the mayor who appointed them, rather than the citizens of the cities, in particular the Black Have Nots.
Black Haves climbed the steps of opportunity not just by their own accord. They walked on steps built with stacks of bodies of lynched and slain black men such as Medgar Evers and Emmett Till. These opportunities were created by the late the efforts of the great lobbyist, W.E. Dubois, Booker T. Washington, James Brown, and countless whites and Blacks who advocated for better treatment and opportunities for Blacks in America.
Were these jobs not created by the “Ready to Die” brothers and sisters who filled the streets of Minneapolis, Detroit, Los Angles, Cleveland, Birmingham, Washington D.C. and other cities all across America during the disturbances of the ‘60s? Their legacy was they showed up, fought for justice, cared, and took a risk to make a better way.
Malcolm X stated on the afternoon of April 3, 1964, in Cleveland, Ohio:
“The economic philosophy of Black Nationalism shows our people the importance of setting up these little stores and developing them and expanding them into larger operations. Woolworth didn’t start out big like they are today. They started out with a dime store and expanded and expanded and then expanded until today, they’re all over the country and all over the world, and they get to some of everybody’s money… — General Motors [is] the same way. They didn’t start out like it is. It started out just a little rat race type operation. And it expanded and it expanded until today it’s where it is right now. And you and I have to make a start and the best place to start is right in the community where we live.
“So our people not only have to be reeducated to the importance of supporting black business, but the black man himself has to be made aware of the importance of going into business. And once you and I go into business, we own and operate at least the businesses in our community. What we will be doing is developing a situation wherein we will actually be able to create employment for the people in the community. “
Again, I will rephrase the wealthy white man’s original statement. The White Haves take care of the White Have Nots. The Black Haves take care of the Black Have Nots. The Black Haves do take care of the Black Have Nots, don’t they?
I submit to you: the Black Haves of today must step up to be the leaders of the small business revolution for the sake of the Black Have Nots. They can create the economic stimulus package for the communities, in which they grew up, in which their relatives reside, the same communities that they have abandoned, in many instances. The Black Have Nots will follow the Black Haves – because they want good jobs and safe communities, too.
I submit to you: entrepreneurs such as Bob Johnson, Magic Johnson, Madame C.J. Walker, Russell Simmons, Reginald Lewis, A.G. Gaston, Earl Graves, and John Johnson are but a few of the many talented creators in our communities. They created jobs, opportunities, and community revitalization. Their religious affiliation is not the important factor, nor is their fraternity, sorority, church, social networking organization, educational achievements, or political affiliation. Both Black Haves and Have Nots are supporters of presidential candidates Obama and McCain. The order of the day is to build economically strong communities in order to achieve parity in America.
Small business is responsible for 85 percent of all new jobs in America. With the collaborative efforts of Black Haves and Black Have Nots, small businesses can stand for jobs in our communities that will benefit the interests of both groups.
The Goal. Our goal. Create 100,000 new Black businesses throughout America by 2010. Be part of it – the economic revolution for parity. Be part of it!
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How a commercial buildings color can add appeal and attract customers – Part 2
We are in a continuous interaction with the natural or man made environment and messages have has always rushed into our lives as important means of communication; they use different channels under the form of different types of impact (visual, audible, smell, etc.) depending on the needs of the sender.
The visual impact represents a two – way route that conveys data between the parties involved in this process of communication.
Color is the part of a mechanism that relates to visual impact and it represents a tracing feature that can give off information about the forwarding agent. It has always been considered an important benchmark in the good run of the society.
At one first sight, painting commercial buildings is a child’s play, but a deeper look shall reveal that it is a science that involves the study of the psychological behavior of man vs. the colors that surround him.
The painting of the commercial building shall always meet basic guidelines the color shall harmonize with the profile of the commercial building, with the natural environment; they shall take into consideration the geographical location of a commercial building because there shall always be walls seeing a lot of Sun and walls with less sunshine. The colors shall have to bear neither aggressiveness nor dullness that could interfere with the said message addressed to customers.
Basically, we have the two colors (black and white); they should be less considered because they enforce certain limitation; nevertheless, when combined with other paints, these colors can accentuate the initial message. Too much black or too much white shall scare.
We have also the bright colors, such as red, yellow, orange. They are vibrant, warm and full of joy but they should be used with moderation during the painting of commercial buildings. They are best suited for one – level buildings and less for multi – level structures. Too much of them shall scratch the eye and might give the feeling of aggression.
There follows other colors, such as green or blue. Green is the color of life and nature and blue represents power and steadiness. It may be a very good idea to paint multileveled commercial building in blue or shades of blue because they don’t pose so much aggressiveness over the human eye.
The world of colors moves continuously, either progressing or regressing depending one the keenness of persons and a quality building painting shall always involve a thorough study, a bit of science and a lot of passion for the final benefit of customers.
How a commercial buildings color can add appeal and attract customers
What’s the first thing that pops into consumers minds the first time for seeing a business? Opinions of appearance always register first. The largest contributor to appearance in first impressions are the colors of company buildings. Some colors can appeal to consumers more than others and attract new business. While these colors are very successful, there are other tints and shades that have a rather negative effect on customers.
The Appeal of Quality Colors on Business Buildings
Consumers passing local businesses are attracted to noteworthy color choices. Even solid colors can stand out from the pack of businesses in close proximity. Using a different color or having a tone variation from other companies close by will catch the eye of new business. Plain white or black just doesn’t cut it these days. The use of a variety of other colors set a mood for people to perceive about a business. Companies that go with more of a warm toned theme for painting commercial buildings give off a sense of comfort and trustworthiness . The lighter tints tend to radiate a cheery and easy going feeling. Pallets chosen for company properties can also provide potential clients ideas of how the business is ran. More appealing colors can lessen the appearance of dirt or other markings on buildings compared to plainly painted structures. Pleasant undertones can yield a cleanly appearance. This is important because customers like to relax and feel safe in shopping environments.
Colorful and Newly Painted Commercial buildings
When painting commercial buildings there is an extreme range of colors to choose from. Utilizing bright coloration can definitely attract the eyes of passing customers. This gives businesses either a playful persona or sets a bold tone . Perfect for both playful and expressive businesses. Another reason that appealing colors on commercial buildings attract customers is that it shows the business cares. Businesses wouldn’t bother painting buildings unless it cares about the customers opinions. Customers prefer companies that care about their business, businesses that care have better customer service. At times, after company buildings are painted customer turnouts will decrease. This is one of the risks of painting business properties. Whether it’s the wrong fit for the business or a complete eye sore, the color of a building effects customer attendance. When colors don’t fit a business it throws off customers image of service quality. Consumers aren’t going to feel at ease shopping for funeral arrangements at a place that is painted brightly with louder colors. The other issue is the complete and utter eye sore. Painting commercial buildings colors that are unpleasing to the eye will steer consumers away. This makes buildings look like cheap and unprofessional structures. Any color painted onto commercial buildings will say things about that business. The question is, is it great things being said? Choosing an appropriate color for company buildings will appeal to new customers and attract new business for companies.
The most powerful women in American business
Behind every great man is a great woman, so the saying goes, but not with the following women you’re about to meet. The following women have proven to be the leaders in their chosen fields, bringing diversity to the business world that cannot be matched.
Here are the most powerful women in business in America.
1) Cathleen Black President of Hearst Magazines
Hearst is one of the largest publishers of magazines worldwide. Their titles include Cosmopolitan, Good Housekeeping, Town & Country and O magazine.
The person leading this highly successful business is Cathy Black, who manages the financial performance and the development of the nineteen magazines published by this company.
Cathy began her career in advertising sales, but in 1979 she made publishing history when she became the first women with the magazine New York.
She is also author the hugely successful Basic Black, the Essential Guide to Getting Ahead at Work.
2) Andrea Jung Chairman and CEO of Avon Products
Andrea Jung was elected as Chairman of Avon Products in 2001, but was the CEO since 1999. Avon is one of the leading cosmetic companies for women worldwide, boasting $10 billion dollars in annual revenue.
Andrea Jung began her career with Avon in the Marketing section, rising through the ranks and working in all aspects of the business, to eventually become CEO and Chairman. She has been ranked within the top 50 in Fortune Magazines top 50 businesswomen for the past ten years.
3) Oprah Winfrey Chairman of Harpo
Oprah Winfrey holds a lot of credentials under her belt in her activity with media for the past two decades. Beginning her career as an anchorwoman, one of the first African Americans to do so, then building up to be the face behind the hugely successful The Oprah Winfrey Show.
She is the person who discovered people such as Dr Phil, who also went on to host a highly successful talk show.
Oprah owns a production company called Harpo Films, which as produced many successful films including Tuesdays with Morrie. She is an actor also starring in many great films, including The Color Purple, which she received an Academy Award nomination for.
She also created the television show creator Harpo Productions Inc, which also produces The Dr Phil Show.
Oprah Winfrey has many honorary achievements that make her the leader in her field and one of the most influential businesswomen in America and the world.
4) Judy McGrath Chief Executive MTV Networks
How a commercial buildings color can add appeal and attract customers – Part 4
When painting commercial buildings, it must be realized that the structure of the building makes the first overture to the overall tone of the building but the paint applied and the type of paint style used can either contradict or complement that design, making a stronger and newer statement.
Colors are frequently associated with different relevant emotional states or assumed marketing messages – just as red draws an immediate parallel to the halting color of a stop sign, green suggests progression and forward movement, also having the additional connotation of environmental relevance. loaded longboard . Therefore, when selecting color palettes for commercial buildings, the significance of the facility and the specific use by tenants must be strongly understood so the proper color spectrum can be utilized to paint the building in a color compatible with its intentions as the color palette provides not only a visual aesthetic for the building but also an accompanying consumer judgement.
Just as color contributes to a consumer’s assessment of a building’s function and the proposed businesses insulated inside of the building, the design painted onto the exterior and the interior also introduces other assumptions such as the wealth of the businesses if interior painting is modern and current rather than replicating the old, unretouched orange peel style of the 70′s. Black can suggest modernity or sobriety depending on the building’s structure.
Visually pleasing colors, in warm compatible shades suggest a more inviting space whereas jarring or dischordant colors may invoke a more detached feel or perhaps and edgy creativity appropriate for a small art museum.
Painting commercial buildings takes on an exceedingly important role in adjusting the passer-by and the potential customer’s flash judgement when walking past the building making subliminal determinations about the space and the businesses inside. Custom Jewelry . Color compatiability, paint design, and the technique used for paint application are of specific interest when determining the best way to convey the interior and the exterior of a commercial structure.
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