Black Business Builders

A freshly painted commercial building says to the customer that the business is well maintained, no matter the color. How should business owners choose the color of the building? One particular fast food business began painting their buildings red and yellow and found that this combination attracted customers very effectively.

Each kind of business has a target customer: male, female, status seekers, solace seekers, or seekers of knowledge. Use of colors can create the kind of experience that a particular customer wants and along with the experience comes positive emotion. Positive emotion means repeat customers. The task of painting commercial buildings must include a careful examination of the effect the business owner wishes to have on the public.

Some general information about colors and how they are percieved can be very useful to the business owner whether remodeling or building. Research has proven that customers definitely react to colors in specific ways.

Red is a physical color. It represents masculinity, warmth, action and the flight or fight response. Red can be used as a accent color but usually is not selected as a main color as it can be perceived as aggressive. Research shows that men react negatively to a large amount of red in advertising.

Blue is an intellectual color. Use it to denote trustworthiness, duty, calm and tradition in your business. It combined with white, especially implies trust and stability.

Yellow is an emotional color. It denotes optimism and creativity. The careful use of yellow can enhance any business attractive to the creative or the hopeful.

Green is a color associated with the new environmental concerns. Green adds harmony, peace and balance. Several shades of green would serve to calm the eye and invite persons in who are seeking solace or harmony.

Violet represents the spiritual and denotes luxury. Used in small amounts with black or silver can give an upscale feel. Used sparingly it can have great effect on upscale businesses.

Orange is a color associated with food and passion. It’s often used as an accent color when attention is wanted at food establishments.

Pink denotes femininity. If used sparingly with white black, or metallics, it can appeal to the upscale female.

Gray is always a neutral. It dulls and tones down any situation.

Black when used with white and moderate amounts of an accent color can denote sophistication and an upscale effect.

White is used when a very clean clear mood is desired.

An observation of businesses in a growing area will reveal a knowledge of these color characteristics and will give business owners some ideas of how color can be used to appeal to and attract customers.
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